You want to drive more traffic to your website, and you think digital advertising might be the way to do it. If you're interested in using a pay-per-click tool like Google AdWords, you can use this calculator to estimate the return on investment you might earn from this kind of marketing campaign.
Marketing and research
You have a dream for how your business can reach new heights. But growth often means more customers, more sales and a bigger audience. How do you reach these people? Marketing and research. Don’t know where to start? These resources will help you find quick tips or develop a marketing plan that makes sense for your business and your goals.
Email marketing can be a great way to increase sales from customers who have signed up to receive your updates. But these campaigns can take time and money, resources a small business owner must spend carefully. This calculator can help you estimate your expected return on investment so you can spend your marketing dollars wisely.
You’ve created a business plan for your small business, in which you laid out your vision, strengths, resources and goals for the future. Now it’s time to think about a marketing plan. The two documents will work together in helping you realize your small business’s potential.
For some small business owners, marketing comes naturally. For others, it's a skill that takes time and investment to get just right. The Small Business Administration has created a quick course covering all the basics you need to know to start marketing your business.