Marketing and research

You’ve created a business plan for your small business, in which you laid out your vision, strengths, resources and goals for the future. Now it’s time to think about a marketing plan. The two documents will work together in helping you realize your small business’s potential. In fact, your marketing plan will build on the goals you’ve already laid out in your business plan.

For some small business owners, marketing comes naturally. For others, it's a skill that takes time and investment to get just right. The Small Business Administration has created a quick course covering all the basics you need to know to start marketing your business.